If you’ve been on the site in the last week you will have noticed the updated look that I put together recently. This new design, aptly titled “Version 4″, is a culmination of ideas that I’ve been jotting down for over a year now. Although the last site design hit the mark for me last year, a few changes in the way Seventh.Ink operates have made V4 a much better option for both myself and Seventh.Ink customers alike.
First, you’ll notice that there are no people in any of the product photographs. I’ve been toying with this idea for two years now, and finally decided that this was the way to go for now. One of the main reasons is that running the company by myself gives little spare time for photo shoots and editing photos from said shoots, so I am going to go strictly with product images for a while. There will be the occasional detail shot in there, but the product images are also big enough that you can really see the detail in them as they are.
Secondly, you’ll notice that the site overall runs a lot faster than the last iteration. I took out a ton of extra background features and streamlined everything to make for a quick and awesome user experience.
I’m still working on updating some of the pages such as the Free Stuff page and the Press page, so keep your eyes open for those updates soon. I’m also hoping to finally get the Summer 2010 Lookbook up for you to enjoy.
So, I’d love to hear your thoughts on the new design! Also, I would like to hear if you find any bugs around the site that need to be taken care of. Leave your comments below, and enjoy the new design!
