Preview of the upcoming 4th Anniversary design. Coming soon..
New Site Design – Seventh.Ink V4
If you’ve been on the site in the last week you will have noticed the updated look that I put together recently. This new design, aptly titled “Version 4″, is a culmination of ideas that I’ve been jotting down for over a year now. Although the last site design hit the mark for me last year, a few changes in the way Seventh.Ink operates have made V4 a much better option for both myself and Seventh.Ink customers alike.
First, you’ll notice that there are no people in any of the product photographs. I’ve been toying with this idea for two years now, and finally decided that this was the way to go for now. One of the main reasons is that running the company by myself gives little spare time for photo shoots and editing photos from said shoots, so I am going to go strictly with product images for a while. There will be the occasional detail shot in there, but the product images are also big enough that you can really see the detail in them as they are.
Secondly, you’ll notice that the site overall runs a lot faster than the last iteration. I took out a ton of extra background features and streamlined everything to make for a quick and awesome user experience.
I’m still working on updating some of the pages such as the Free Stuff page and the Press page, so keep your eyes open for those updates soon. I’m also hoping to finally get the Summer 2010 Lookbook up for you to enjoy.
So, I’d love to hear your thoughts on the new design! Also, I would like to hear if you find any bugs around the site that need to be taken care of. Leave your comments below, and enjoy the new design!
Haunted Collection 2 Full Preview
It’s finally here! In just 7 days, Haunted Collection 2 will be available for the world to enjoy. I’ve invested a lot of time to make this a fantastic series that you will truly enjoy.
Full preview photos are below, and here is what you can expect from this set:
- 3 new designs (Midnight Owl, Gentleman Ghost, and Shakespeare’s Wolf)
- 7 Limited Edition Box Sets that feature a laser engraving of the Gentleman Ghost
- Limited Edition Hoodies and Variants
- Laser engraved wooden coins that ship with every Haunted Collection shirt
Only 140 items are available, which makes them all very limited and collectable.
The collection will be released next Wednesday, September 14th, at 9am Eastern. RSVP on Facebook and set your calendars to remind you so you don’t miss out on these highly collectable items!
Haunted Collection 2 Preview Shots
Available September 14th
I’m very amped up for this year’s Haunted Collection Series 2, it’s been a year of anticipation and waiting since the last Haunted Collection launched.
This year I stepped it up in a few ways that I’m sure you’ll enjoy. I can’t give away the full details yet, but it’s going to be an awesome release with some great limited edition items that you won’t want to miss. Take a look at the preview shots below and share them with your friends to help spread the word.
Be sure to sign up for the newsletter (above) to be the first to know when these items are available because when they sell out they’ll be gone.
Let the haunting begin!







7.75″ Skate Decks
I’m proud to announce that Skate Decks are now available in the Seventh.Ink Store. These are 7.75″ black decks featuring the design of your choice and are perfect for display or skateboarding.
Imperial Stout Shirt Preview
I’ve been posting snippets of this design for a while now and am excited to say that it will be available very soon in the Seventh.Ink Store.
This design stems from a love of two great things: Star Wars and beer. These two things are great as individual items, but when they are combined they become something even greater.
This shirt will be available soon, so be sure to follow Seventh.Ink through the newsletter, Twitter, or Facebook so you don’t miss out. Behold, Imperial Stout!
Haunted Collection 2 Preview – Vote for Colors
I’m working hard on the follow up to Haunted Collection Series 1 and need your help choosing the colors for this particular piece, which is currently titled “Midnight Owl”.
Which color scheme do you like best? Comment below to help me choose!

For Honor and Glory Hat Preview
A New Look For Seventh.Ink
If you tried to visit the Seventh.Ink website over the past few days you would have noticed that it was down for maintenance. I’ve been working on redesigning the site for quite some time and this week turned out to be perfect so I went in for it at full ramming speed.
At a quick glance, you can see that this isn’t a full restructure of the site, but more of a facelift. The old design wasn’t fitting the brand anymore so I put a lot of time into rethinking where I want Seventh.Ink to go. Thanks to fan feedback I was able to make some of those tougher decisions with a little more ease, so thanks to those who participated in my Facebook polls.
The most noticeable difference is the color scheme. I chose to rock a blue color scheme and I’m hoping that in the future I will have more time to put together a nifty little way for each user to customize the color scheme of the site to their liking. That might be quite a ways off, but it’s in the list of possibilities.
Next up is the addition of a landing page that will have news and Featured Products for you to enjoy. This will be changing I’m sure, but for now I think it’s pretty rockin’.
One thing that I’m really excited about is the new stock levels system on each product page. Now you can get an idea of just how close a shirt is to going out of stock so you can order them before they’re gone. This will be especially handy for those elusive Limited Edition tees.
I’ve also added various social media buttons to each product page so you can share your favorite items with your friends. There is also a Facebook “Like” button at the bottom of every page (except the blog..) that will tally how many people “Like” the site in general. Hit it up if you haven’t yet, we need those Likes!
Lastly, there is an all new About Page that details the story behind Seventh.Ink quite a bit more than it ever has before. Many people don’t know that Seventh.Ink is actually just run by one person and is not a group of people in an office building somewhere. Nope, just a one man army here by the name of Matt Johnson.
I hope you enjoy the new additions that I’ve made to the site, and to celebrate I’m offering a coupon code worth 15% off of your orders all weekend long. The code is “NEWOCTOBER” and it expires this Sunday so head over to the store and use it!
2010 Fall Line Full Preview
**–Update: Haunted Collection Series 1 is now available!–**
The Unveiling
Here it is! The entire Fall Line, titled “Haunted Collection Series 1“, is pictured below! As I said before, the new line will include shirts, hoodies, belts, buttons, stickers, and a few magnets! WHOA!
I’m going to go through everything here, but first let me say that the entire line goes on sale this coming Monday, September 6th.
Limited Initial Run
This first run of items will have limited quantities with the possibility of selling out, so avoid waiting for reprints and grab yours first!
Come Early and Nab a Treat
As a special treat to those early birds who hop on right away, the first 10 orders from the new line will get free button packs from this line! An email newsletter will be sent out when the line is live on the site, so sign up for the newsletter at the top of the page to make sure you’re one of the first to know.
Alright, let’s go through the line. I think instead of boring you with tons of writing I’ll just give you some sexy imagery. With each design I’ll also show some (not all) of the items that will be for sale for that design. Enjoy, and please share this post with the tools above if you like these designs!
Artwork
Hoodies
Belts
More to come
As I said before, there will be new buttons, a new Button Pack, stickers and some magnets as well that will debut with this launch. I’m really excited to unleash these designs on the world, and I hope you enjoy them! A quick recap:
- Haunted Collection Series 1 goes on sale Monday, September 6th
- The first 10 orders will get the NEW Button Packs for free!
- This first run of items will have limited quantities with the possibility of selling out, so avoid waiting for reprints and grab yours first!
See you there!

































